In case you were curious… A Q&A with moi!

Abi Gilman - A few of my favorite things.

When I’m not wearing my stylish-social-media-maven hat for Bon-Ton Stores, making Instagram-worthy memories with my favorite people or exploring Milwaukee by bike – I get to spend my time molding the next batch of young professionals.

This semester I’m teaming up with my once-upon-a-time boss, mentor and friend, Dennis Jenders to teach a course on Emerging Social Media Trends at Marquette University.

Throughout the course we explore various social media networking sites, discuss the platform’s influence on society and learn how brands leverage these networks to create relationships with consumers. Each student is required to maintain a blog and publish content on a weekly basis aligning with our course material.

To kick things off, we asked students to complete a Q&A for their About Me page. I fell in love with some of their clever responses. (Abby’s made me LOL. Sarah’s and Dena’s reminded me of me. Maddie’s inspired me to go on an adventure. Janise’s and Kayley’s intrigued me. Christian’s had great advice.) In the spirit of things, I joined along to share my own answers.

Abi Gilman - Q&A - About Me

This is my second semester returning to Marquette as an adjunct professor. It wasn’t all that long ago that I was in my students shoes trying to decide what my professional path would be. Social media curriculum was non-existant, Facebook had no advertising platform, and Pinterest, Instagram and Snapchat were all just lovely little ideas.

I truly am honored to have the opportunity to work so closely with the students and give back to the digital marketing community. Throughout my career I’ve had incredible influencers and mentors to coach and lead me  – being able to return the favor is the greatest gift. (P.s. Don’t tell the students… but they end up teaching me give-or-take a million things too!)

Stay tuned for more updates on our adventures as we explore social media trends throughout the semester!

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